Guide
Most people stall at the first decision: what to actually make. Below are twelve digital product types that solo creators sell today, with who each one suits, roughly how long it takes to build and the price range buyers expect. Pick the one that matches the skill you already use — not the one with the biggest theoretical market.
A single system (content calendar, client CRM, budget tracker) packaged with a short setup video. Easiest first product because you likely already use one.
Pricing calculators, cash-flow models, freelance rate sheets. Buyers pay for the formulas, not the design.
40–80 pages that solve one specific problem end to end. Works best when the title names the outcome, not the topic.
Tighter than a flagship course and far faster to finish. Record once, sell continuously, upgrade later.
Sell the seat before you build the slides. The recording becomes an evergreen product afterwards.
Cold email sequences, landing page frameworks, ad hooks. High perceived value because they save hours of blank-page time.
Lightroom presets, Canva kits, icon sets, LUTs. Bundle them — single assets rarely justify a checkout.
Low price, high volume. Works when you pick a very narrow audience rather than a generic planner.
Prompt libraries tuned to one job — recruiting, legal drafting, product copy — with instructions on how to adapt them.
Recurring revenue, but only start once you can reliably ship something every week for six months.
Turn the deliverable you already sell — an audit, a brand kit, an onboarding pack — into a fixed-scope digital product.
Licence what you have already made. Marketplaces handle distribution while your own site keeps the margin.
Two failure modes account for most abandoned products: choosing a topic that is too broad to name a buyer, and building for months before showing anyone. Both are avoided by narrowing the audience first and writing the sales page before the product.
The Profi Buddy walks you through eight guided steps — niche, demand check, production, funnel and launch — and produces the finished product for you.
Start step one